How to convert your potential leads into customers?

In today's world, we all need to increase our sales using the sales funnel as shown in the figure below so as to become one of the most reputed company in today's competitive world. All we need to do is to just follow the steps mentioned in order to increase our sales reach:

• Understand your audience: Do they fulfill the any challenge?(any-time, any-where, any-device) 

• Are they looking for what are you are offering to them?

• Use the FAB principle (Features, Advantages and Benefits)

• Use the SELL Technique ( S- show feature, E- explain advantage, L- lead into benefit, L- Let the customer talk)

• Use LOCATE principle (L- listen, O- observe, C- combine, A- ask questions, T- talk to others, E-empathize)

• Generate Awareness, Create an Interest, let the audience take a Decision, take Action accordingly

• While closing the sale, make sure the customer understands your product completely and then raise any queries