Wednesday, 18 May 2016

The Five minutes and two minutes Ab challenge

The following Infographic tells us how to gain abs within 5 minutes without even the need to head out any fitness center.



Apart from five minutes workout, you can easily build abs within 2 minutes by following the instructions given below in the infographic:



For more tips, stay tuned and keep reading my blogs. Happy workout :)




Sunday, 15 May 2016

How to convert your potential leads into customers?

In today's world, we all need to increase our sales using the sales funnel as shown in the figure below so as to become one of the most reputed company in today's competitive world. All we need to do is to just follow the steps mentioned in order to increase our sales reach:



  • Understand your audience: Do they fulfill the any challenge?(any-time, any-where, any-device) 
  • Are they looking for what are you are offering to them?
  • Use the FAB principle (Features, Advantages and Benefits)
  • Use the SELL Technique ( S- show feature, E- explain advantage, L- lead into benefit, L- Let the customer talk)
  • Use LOCATE principle (L- listen, O- observe, C- combine, A- ask questions, T- talk to others, E-empathize)
  • Generate Awareness, Create an Interest, let the audience take a Decision, take Action accordingly
  • While closing the sale, make sure the customer understands your product completely and then raise any queries

Sunday, 17 April 2016

MY FIRST DAY AT AIDM!!!

Hello Everyone,

I hope all of you are enjoying your lazy Sunday out there. It feels great to write a blog after so long after completing college life. It is a tough task to find out some time to write a blog when you enter corporate life. So here I am writing a blog before you from a reputed Digital Marketing Institute: All India Institute of Digital Marketing which not only provides you with a basic knowledge about Digital Marketing but also gives you a hands on experience so that you can implement on whatever you learn at the same time. It is better than the webinars that I have attended in my previous institute.


My question to all of you out there is that what is Digital Marketing?

Digital Marketing is nothing but connecting people through the help of technology/digital channels to enhance the experience of online marketing activities. The digital channels include Internet without which we cannot even think of surviving. It is also about driving traffic to your website by posting relevant content on digital platform. Other channels include our smart gadgets.

They have trainers who trained students who work for Google. They believe that one-on-one interaction works better than the live webinars since you get an opportunity to interact better with the trainers and the industry experts also. The best thing about this institute is that you get a job opportunity after you complete the course. The staff over here are very helpful and cooperative.

For further details about the website please visit the link: www.aiidm.in

As I start my journey of Digital Marketing again from here, I look forward to have a better experience and enhance my skill sets from this institute. 

That's all for today here folks. See you next time. Feel free to mention any comments about this blog.

Thank you and have a nice day :)

Wednesday, 27 January 2016

introduction to Digital Marketing: PLACEMENTS PLACEMENTS EVERYWHERE, BUT STILL A JOBL...

introduction to Digital Marketing: PLACEMENTS PLACEMENTS EVERYWHERE, BUT STILL A JOBL...: PLACEMENT SEASON IN POST-GRADUATION!!! Hello everyone!! So I am back again with my new post which is very different from what I have b...

PLACEMENTS PLACEMENTS EVERYWHERE, BUT STILL A JOBLESS POST-GRADUATE!!

PLACEMENT SEASON IN POST-GRADUATION!!!

Hello everyone!! So I am back again with my new post which is very different from what I have been posting throughout.This is none other than one of the most happening things in our life and is a "necessary evil". It is none other than "Campus Placements".

All of us were born in this world to excel in some profession and lead a very happy life. Whereas some of us are not aware of where our fate and destiny lies.It is all because of our country's education system where the society judges majority of us based on our "marks" and not on the "talent" that we possess. Everybody wants to see the end result but not the struggle that we have shown. Although the scenario is now changing regarding the showcase of our talent.

Now coming to the Placement season topic, each college placement department conducts a special career counselling for the students starting from first year itself so that the students have a pre-requisite knowledge of the process that they will face in their final year placement season.It all depends on the college how they are conducting the career counselling session as well as the initiative and interest of the students towards the counselling.When the students reach final year, the first thing that strikes everybody's mind is "Placement, Placement and Placement".Then students apply for the process according to the specialisation they have chosen.Some of the students apply just for an experience so that is a learning process for them, while many apply depending on the package/location(inbound/outbound).There are many cases where students don't apply for the process thinking that they have contacts so they will get placed easily so why to waste time applying through the campus itself.Whereas for others it will be a very big achievement for those who get placed through campus process so that one burden is removed from their life.Sometimes the selection of the candidate also depends upon the "job fitment" which is a very common but most important thing.

That's all from my side everyone.I hope this post wont be a boring one those who are reading it and instead it turns out to be a learning post. Before I end this, there are some keywords which I want everyone to understand and remember throughout their life:
  1. F.A.I.L: First Attempt in Learning
  2. N.O: Next Opportunity   

Tuesday, 19 January 2016

SOCIAL MEDIA MARKETING class with EPS Sir

Hello everyone,
As we all know "Negativity is the enemy of creativity" and "Limits, like fear are often an illusion"

After completing my course in Digital Marketing from NIIT Imperia, I have begun a new journey of Social Media Marketing classes at Apeejay School of Management under the guidance of Dr. Etinder Pal Singh who is the Head of Marketing Department.This is my third week of social media class with him.Looking forward to a great experience with him and I hope to learn all the new tools used in social media and become an expert in this field as my future lies in this field.

Some of the tools used are as follows:
1)Klout.com
2)Birdsonganalytics.com
3)Buzzsumo.com
4)Commun.it
5)Followerwonk.com
6)Coschedule.com

All those who are enthusiastic about social media and craving for learning, do visit the above website, it will give you an idea about the world of social media.
 
Hope you all have a nice day!!!
Cheers!!    

Sunday, 27 September 2015

overall summary of my Digital Marketing sessions


Hello everyone,
Its been 7 sessions of my certification course and yet there are 5 more to go.I will be covering the important aspects of the course outline to give you people a view about how Digital Marketing works actually.

Session #1:

This session was a normal one and it gave a brief introduction to how the course will be covered in the time frame of 2 months. In this session a search trend tool called Google trends was taught to us to determine the performance of a company with respect to another company.It can be a famous personality also like APJ Abdul Kalam, Narendra Modi etc. and how a brand/person has grown from time to time. There are various websites you can refer to analyse the company performance in all aspects:
1) twitalyzer.com
2) alexa.com
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Session #2:

This session covers the basic introduction to the world of Digital Marketing.....
The first question arises in our mind is "What is Digital Marketing?"
The answer to this question: "Using digital channels to promote/market products and services to consumers and business".(Digital Marketing Institute, Ireland)

Then comes the 3I Principles involved in Digital Marketing:
1) Initiate: Start with customer and work towards digital strategy which means you should know your customers well before targeting them and collect data about your customers(Location,Age,specific requirement,urgency,budget)
2) Iterate: continually learning from engagement with customer and applying this on an ongoing basis(Plan,Publish,Track,Tweak)
3) Integrate: this involves integrating digital channels coherently and in terms of traditional marketing activities

There is a famous technique followed when you want to establish a strong relationship with the target audience : Dr. Hoce-> Deep Rabbit Hole of customer engagement

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Session #3:

This session covers the topic of Search Engine Marketing(SEM)

Search Engine Marketing is defined as the process of placing PPC(Pay Per Click) ad's in search engine page results page(SERP's)

The advertisers pay huge amount of money to Google in order to view their ads at the beginning of results page

There are 4 process involved here:
1) Goal Setting
2) Setup
3) Manage
4) Analyse

The most widely used tool for running ad campaigns is Google Adwords

PPC/CPC: Pay per Click/Cost per click is referred to a user when clicks on the ad then the advertisers are charged for it.

Impression: Each time/instance your ad is seen then it is called an impression. For example: 100 times per instances implies that 100 impressions are obtained for 10 clicks

CTR: Click through rate= (Clicks/Impressions)*100
higher is the CTR, better will be your ad campaign

CTA: Call to Action is referred to as the process in which we ask the audience for an immediate action (call now, buy now) which we see on the banners ad

Quality score: it is rating given for each campaign, ranges from 1-10 scale where 1 stands for low quality and 10 stands for high quality and it is given by Google only

Calculation of Adrank

Adrank= Bid(in Rs.) x Quality Score

Higher is the Adrank, higher is the position of your Ad

Calculation of CPC

CPC= (Adrank of person below you/Your Quality score) + 0.01

There are four types of keywords used:
1) Exact: those keywords which show exact search results and shown by "[]"

2) Phrase: those keywords which have a suffix/prefix before or after it and denoted by "{}"

3) Broad: those keywords for which ad is matched for nearby and synonym keywords irrelevent of position

4) Negative: those keywords which help in removing set of keywords even for broad match

                                                                 **********

Session #4:

This session covers topics related to Analytics

What do you mean by Analytics?
Analytics is defined as the collection, measurement, and analysis of the data

It involves 4 process:
1) Goals
2) Setup
3) Monitor
4) Analysis and Iteration

there are various methods of analysis done:
1) Collection: it is done in the browser itself
2) Measurement: it is done in the Server itself
3) Analysis: it is done in the interface(0-> coding, 1-> raw data)

Cookie: a small script file stored in a browser which has got a start and end date

Bounce rate: refers to single page visits of either the website or a particular webpage
for example if bounce rate is 40% then it implies that out of 100 people only 40 people have left the website/webpage
A bounce rate of 30% or below is acceptable

Calculation of Bounce rate:

Bounce rate= (people who left the page after visit/visits happened)

                                                                      ***********

Session #5:

This session covers topic related to Search Engine Optimisation(SEO)
SEO refers to the process of achieving organic results from the SERP's i.e Search Engine Results Page and 70% of online users click on organic results and it is free of cost

Goals/Benefits of SEO:

Benefits of high listing position in organic search for business:

1) Increased click through
2) Increased engagement
3) Increased conversion

Benefits of high listing position in organic search for your reputation:

1) Increased visibility
2) Enhanced reputation
3) Credibilty and status
4) Market leadership
5) Competitive advantage

SEO On-site Optimisation includes the following:

1) Code analysis
2) Code structure
3) Title tags
4) Sitemap
5) URL's
6) Meta-tags
7) Alt-tags
8) Keywords
9) Headings
10) Searchwords

Note: On-page Optimisation takes some time and is within your control whereas Off-page Optimisation takes very long time and is not within our control

SEO Off-page Optimisation inculdes:

1) Inspiring On Page Optimisation>>Both Customer and Search Engine Program
2) Opportunity to share
3) Want to link or share
4) Opportunity that is relevant and contextual
5) Decide to link back to you
6) Implement the decision
7) Right Format

In the case of Off-page Optimisation we need to be careful with some barriers related to inbound linking:

1) Flash content
2) Brokers or sellers
3) Keyword stuffing
4) Duplicate content
5) Broken links
6) No followings

Note: always give importance to relevance as it the only way to get the links to our website from other websites

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Session #6:

This session covers topics related to Digital Display Marketing

This session was one of the most important sessions that I came across while pursuing this course.I will try my level best to explain the concepts over here.

There are 4 types of process involved:
1) Define 
2) Formats
3) Configure
4) Analyse 

What is Display Marketing?
"It is a graphically rich online advertising presented in consistent size formats"
It is also a paid technique of marketing like SEM

There are various tools involved for Display Marketing:

Adnetwork: It is a bridge between the advertiser and the publisher
GDN: Google Display Network

Now I will be covering various Ad Dimensions in terms of pixels in Display Advertsing:

The format of Ad Dimensions are [Width x Length]

[728 x 90]--> Leader Board Ad

[468 x 60]--> Masthead/Half Banner Ad

[300 x 250]--> MPU (Middle Page Unit) Ad

[120 x 600]--> Skyscraper Ad

[160 x 600]--> Broad/Large/Wide Skyscraper Ad 


MOBILE DISPLAY BANNER DIMENSION

[300 x 50]--> Mobile Leaderboard

CPM: Cost Per mille/ Cost per thousand impressions where 1 mille= 1000 units

Expandable Banners and Innovations

1) Intromercial: when you visit a homepage and an ad occurs for around 5-6 sec

2) Page Push: when a user takes their mouse over an ad the complete page is shown

3) Gutter Space: Ads seen in the external area of webpage design

4) Road Block: All banners on webpage: 3-4 banners are showing the same advertisers ad


The tool used for running a display campagin is Display Planner

There are 4 methods involved in Display Campaign:
1) Keyword/Contextual Targeting: match the context on the site and the keywords in your adgroup

2) Topic Targeting: Overall theme/data/content related auto, finance, investment, lifestyle etc.

3) Interest Targeting: it includes:

  • Predefined, consolidated interests
  • Browsing history of the user, type of websites been seen/visited previously  
4) Placement: Select individual site/set of websites

RON--> Run on Network
ROS--> Run on Site
CPL--> Cost per Lead


Remarketing: market to the same person again and again till an end result is obtained and it is an advanced method of display marketing

Ad Impressions: Impressions served by each ad unit

Page Impressions: Impressions served by each webpage-total of all ad impressions 

Page Inventory= number of banners x Page views

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Session #7:

This session covers topic related to E-mail marketing

It is the most traditional method of marketing used widely and adds a great value to any business cycle

Definition: "a structured, systematic process to deliver marketing messages to targeted subscribers"

Why there is a need to do E-mail marketing?
  • Personalized communication
  • Greater reach
  • Direct marketing
  • Awareness
Process of e-mail marketing:
  • Data: subscriber management which includes Data collection, Data segmentation and Data management 
  • Design: this includes mailing clients, Interaction process, sender/subject/copy, images and attachments
  • Delivery: Email Service Providers, Scheduling
  • Discovery: Interaction rate, Campaign reports, Subscriber reports, Split testing

Methods of getting list of mail ID's:

Online methods:
1) Online form on your website
2) Co- Promotion
3) Registration: Facebook login

Offline methods:
1) Events
2) Conference
3) Kiosks

Concepts of E-mail Marketing

Tool for email marketing: Email Service Provider(ESP) are a hosted, cloud

Following are the list of ESP's:
  • Mailchimp
  • Aweber
  • Constant contact
  • Elastic mail
  • Get response
Data Collection

How to import contacts onto Mailchimp?
  • Go to manage subscribers
  • Choose a type of campaign
  • Personalize the "to" field
  • Avoid words like "free",  "act now", "limited time", or "click now" in your subject line
  • Merge-Tags
  • Writing Email content: Dear *|FNAME|*, Indeed *|LNAME|*
  • Alt-tags to be used

Data SegmentationOrganising your customers based on their attributes

Data Management: Focus on Quality and not on Quantity

Email Client: interface used for viewing the emails. Examples: Outlook, Gmail, Thunderbird, Yahoo

SPAM: it is a receipt of unsolicited email communications and should be avoided in email marketing

Open rate = (emails opened/emails delivered)*100

Click rate = (links in email been clicked/emails opened)*100

Bounce rate = (emails undelivered/total emails sent)*100

Delivery rate = (1/Bounce rate)*100= (emails delivered/total emails sent)*100


There are two types of bounce:
  • Soft Bounce: occurs when mailbox is full, Receipient email server is down/offline, email message is too large(>5MB)
  • Hard Bounce: occurs when receipient email address doesn't exist, Domain name does not exist, receipient email server has completely blocked delivery

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THANK YOU